OUR VISION

Ascender is engaged in shaping a smarter, greener, and more inclusive cycling world. We create apparel where Swiss minimalism meets performance and sustainability. Every design reflects our commitment to the planet, community, and the thrill of the ride. Together, we push boundaries and climb higher, leaving no one behind.

BLACK OUT. PERIOD.

NO BLACK FRIDAY → NO FAKE DEALS → NO FAST FASHION.

Every Ascender piece is crafted with intention — for you, and for the playground we ride.
 To discount it would cheapen the process. While others slash, we stay solid: premium, slow-made, built to outlast trends.

This Black Friday, we go dark.

No deals. No gimmicks. Just commitment.