THE ULTIMATE BRAND OF PASSION

Born in Zürich

Ascender Cycling Club is a brand created by passionate riders. We design, functional and modern cycling apparel with a distinctive Swiss aesthetic and bold in mind. Real adept of minimalism in design, we intend to avoid the unnecessary in the clothes we create by finding the best compromise between simplicity, utility and elegance.

LESS IS MORE — Not just a design principle — it’s a mindset. 

To tackle today’s global challenges, from climate change to biodiversity loss, LESS IS MORE must go beyond design — it should guide our entire philosophy. Slow fashion is no longer just a trend; it’s a necessity. We built our brand on the belief that clothing can be made differently. Beyond creating high-performance, stylish, and comfortable cycling gear, we are committed to solutions that truly protect our planet.

Our mission in 2025: making cycling smarter, greener, and more accessible for all.

We express our values through visual art and graphic design, believing that art transcends language and reflects culture universally. Art is everywhere — it shapes how we see and appreciate the world. It bridges societal gaps, evokes emotions, and enhances human perception.

Our brand identity is built on this universal message, blending sport, nature, and culture to inspire better ways forward. Friendship, passion, integrity, courage, and respect — for both people and nature — define us. These values guide our actions and are woven into every piece we create.

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