THE ULTIMATE BRAND OF PASSION

Born in Zürich

Ascender Cycling Club est une marque créée par des cyclistes passionnés. Nous concevons des vêtements de cyclisme fonctionnels et modernes en gardant à l'esprit une esthétique suisse distinctive et audacieuse. Véritable adepte du minimalisme dans le design, nous entendons éviter le superflu dans les vêtements que nous créons en trouvant le meilleur compromis entre simplicité, utilité et élégance.

LESS IS MORE — Not just a design principle — it’s a mindset. 

To tackle today’s global challenges, from climate change to biodiversity loss, LESS IS MORE must go beyond design — it should guide our entire philosophy. Slow fashion is no longer just a trend; it’s a necessity. We built our brand on the belief that clothing can be made differently. Beyond creating high-performance, stylish, and comfortable cycling gear, we are committed to solutions that truly protect our planet.

Our mission in 2025: making cycling smarter, greener, and more accessible for all.

We express our values through visual art and graphic design, believing that art transcends language and reflects culture universally. Art is everywhere — it shapes how we see and appreciate the world. It bridges societal gaps, evokes emotions, and enhances human perception.

Our brand identity is built on this universal message, blending sport, nature, and culture to inspire better ways forward. Friendship, passion, integrity, courage, and respect — for both people and nature — define us. These values guide our actions and are woven into every piece we create.

Join our movement!

Follow us on Social Media